Project 1: Building & Developing E-commerce Channels – Na An Food
Role: E-commerce Team Lead | Category: FMCG – Seasonings, Sauces, Ready-to-Cook Products | Duration: 09/2024 - 04/2025.
Initial Project Overview:
- Completed research and definition of the full product category.
- Basic development of Modern Trade (MT) and General Trade (GT) channels completed.
- E-commerce channel not yet developed: No Shopee store, TikTok Shop, or Fanpage established.
Website: https://naanfood.vn/
Category
My Responsibilities / Key Contributions:
- Set up and optimized Shopee Mall and TikTok Shop stores with SEO-friendly structure.
- Designed high-converting and brand-consistent visuals for product listings, category banners, and homepage layouts.
- Created tailored store concepts based on the branding plan and customer insight.
- Managed daily operations: product uploads, order handling, promotions, and performance tracking.
- Built and maintained content strategy for the TikTok channel, focusing on product storytelling and brand awareness.
Link Shopee Mall: https://shopee.vn/naanmart
Main TikTok Channel: https://www.tiktok.com/@naanmart.official
Main TikTok Channel: https://vt.tiktok.com/ZSkNAFafa/?page=TikTokShop
Sub TikTok Channel: https://www.tiktok.com/@phutmode.mart
Sub TiktokShop Channel: https://vt.tiktok.com/ZSkNAkkuQ/?page=TikTokShop
Fanpage: https://www.facebook.com/phutmode.vn
Project 2: Building & Developing the E-commerce Channel – Hippie Art Zone (US & EU Markets).
Role: Co-founder / Project Manager | Category: Fashion – Apparel, Footwear, Accessories | Duration: 2022 – 2024
My Responsibilities / Key Contributions:
- Researched market insights and defined product positioning.
- Led product development and brand direction.
- Built and managed sales channels: Website, Facebook, Pinterest, TikTok.
- Launched and optimized paid ad campaigns (Meta, Google).
- Oversaw fulfillment, inventory, and customer experience.
Link website: https://hippieartzone.com
Category
Social Ecosystem
Key Results 2024:
Project 3: Building & Scaling the E-commerce Channel – Emerald Blossoms (US & EU Markets).
Role: E-commerce Team Lead | Category: Fashion – Apparel, Footwear, Accessories | Duration: 2022 - 2024.
My Responsibilities / Key Contributions:
- Researched market insights and defined product positioning.
- Led product development and brand direction.
- Managed sales channels: Website, Facebook, Pinterest.
- Launched and optimized paid ad campaigns (Meta, Google).
- Oversaw fulfillment, inventory, and customer experience.
Link website: https://emeraldblossoms.com/
Category
Social Ecosystem
Key Achievement:
• Grew Pinterest organic traffic to 300K/month by launching and optimizing the brand’s Pinterest Merchant storefront.
• Grew Pinterest organic traffic to 300K/month by launching and optimizing the brand’s Pinterest Merchant storefront.
